Ruler Archetype

Politically savvy and well-connected, Ruler cultures use authority and expertise to influence change.

Take control and lead.

The king, the president, or the top of their class, Rulers are the absolute best at what they do. They know how to step into the limelight and take control. Through policies, procedures, and an authoritative personality, these cultures push until everything is done correctly.

Even in a commanding role, however, these teams and organizations measure every step against what is socially responsible. Like the White House or British Parliament, they resolve complex problems and protect the world from chaos. Rulers are also experts at balancing multiple stakeholders and displaying exceptional leadership qualities.

Like Abraham Lincoln, the strong opinion isn’t always the popular one. And, sometimes, you have to put your foot down. Rulers are usually right, but that doesn’t always mean everyone is thrilled to see them walk in the door.

Other Rulers

Mercedes-Benz, Brooks Brothers, Moody’s, British Airways

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