About CultureTalk

The CultureTalk Survey System provides a new framework of understanding that fuels personal growth and organizational fulfillment. Using the power inherent in Archetypes, CultureTalk opens doors to a more conscious and positive way of interacting and communicating, helping people realize their greatest potential and organizations carry out their unique missions.

The Science Behind CultureTalk

Swiss psychotherapist Carl Jung used the word “Archetype” to refer to the recurring patterns found in our universal stories. He identified the themes, symbols, and imagery as part of the human psyche. More recently, Dr. Carol Pearson built out Jung’s work with a body of research that examined Archetypal attributes within organizations. CultureTalk, based on the work of Jung and Pearson, takes centuries of understanding and translates it for today’s business leaders.

Archetypal Patterns

Archetypes unite the human unconscious across cultures and continents, industries and markets. With CultureTalk, they come through in twelve unique characters. Like a story where we all know the plot, Archetypes help us meet on the same page with a resounding, “Oh, I understand!” 

These 12 characters help add structure to your unique cultural profile as you uncover your alignment with the passions and motivations of the Innocent, Everyperson, Hero, Caregiver, Explorer, Lover, Revolutionary, Creator, Ruler, Magician, Sage and Jester.

culturetalk organizational culture Archetypes

The People Behind CultureTalk


Cynthia Forstmann

Cynthia’s experience helping organizations articulate their visions and stories has grown into a powerful system for defining and building cultures.

Meet Cynthia

Theresa Agresta

Theresa has an instinctual ability for identifying cultural patterns, helping every organization she engages with come to deep understanding.

Meet Theresa

Andrea Cotter

From major corporations to single-person startups, Andrea has built teams and guided organizational cultures around the world.

Meet Andrea


Cindy Atlee

Cindy is an author, speaker, and principal of The StoryBranding Group. Her innovative trainings and tools have won multiple awards and been used by organizations such as Kashi, NASA, Volunteers of America and Proctor & Gamble.

Meet Cindy

Peter Boucher

Peter Boucher has over 35 years of experience in corporate HR. A talent development expert, he has held positions at Janus Capital, Credit Suisse, First Boston, Citigroup, Honeywell, Philip Morris and PepsiCo.

Meet Peter

Bob Kelleher

Bob is an award-winning speaker and thought leader on employee engagement, workforce trends and leadership. As president and founder of The Employee Engagement Group, he is regularly featured on national media.

Meet Bob

Katherine Thweatt, Ed.D.

Katherine Thweatt is a professional academician with experience in program development and implementation. She has over a decade of experience in utilizing big data to achieve organizational goals.

Meet Katherine

Drew McLellan

In the words of the Wall Street Journal, Drew is “one of the 10 bloggers every entrepreneur should read.” An agency leader and consultant, Drew helps firms around the country attract better clients and employees while increasing their AGI.

Meet Drew

Wayne Wood

Wayne is the founding partner of RevenuePerform.com, a digital strategy agency headquartered in Toronto, Canada with a consulting client portfolio that includes Oracle, IMAX, Xerox, Marvel and Disney.

Meet Wayne

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